We found her at Cowabunga Kids.
After the owner of the building sold his dental practice, Dr. Casey decided it was time to move out and open up her own kids dentistry practice. It might not seem like a big deal to you and me, but to Dr. Casey, “moving out” means running the risk of losing her young clients.
With state laws preventing her from reaching out to her current clients, she had to come up with another way of getting the message out. So how do you inform your customers without actually contacting them? You create an awesome campaign with a playful twist!
The campaign generated so much publicity since it began 4 months ago that they are averaging 60 – 100 new clients per month. Revenues were double from what they projected and had 65,000 hits on their website in the first month alone!
Sarah Klenke, the Wizard of Ads partner who worked on this, explained the details of the campaign.
“One week after moving to her new location, she began her WhereIsDrCasey.com? campaign, inspired from the popular game series “Where in the world is Carmen Sandiego?” With a limited advertising budget, the campaign consisted of a billboard along a busy residential street near the old location, coupled with a local postcard mailing.”
Below: An Incredibly simple yet effective billboard ad with an easy to remember URL that asks a question and created intrigue.
Below: The postcard mailing sent to households in the area.
Dr. Casey and her staff at Cowanbunga Kids know how stressful a visit to the dentist can be and that's why she had a team of experts create themed rooms designed to make kids (and parents) feel more relaxed.
"Our office is a fun, child friendly environment that both the child and parents enjoy. This office design caters to children by helping them feel safe, happy and relaxed. In fact, our goal is to make your child’s dental visit as relaxing as a day at the beach!" - Dr. Casey, Cowabunga Kids.
4 months of billboard advertising - $4500
100,000 postcard mailing - $3500
Getting your teeth cleaned from the captain's chair of your very own pirate ship - PRICELESS!
Advertising doesn't need to be expensive. Dr. Casey proved that a simple ad campaign can be effective. Those who already knew her were thrilled to find her, and those who hadn't yet met her were captivated by her ads.
When was the last time you captivated your audience?
Morty Silber, CEO
Mad Strategies Inc.
a Wizard of Ads Partner