Sensory Perception

You have the Power to control how they perceive you.

The information we receive from what we see, hear and touch directly impacts how we respond. Our brains are wired to look for patterns. Over time, we’ve created associations that instinctively lead us to believe we already know certain things about a person we’ve just met or a product we’ve just come in contact with. It is these associations and early judgements that give you, the business owner, complete control over how your business and products are perceived.

On a show called "Outrageous Acts of Psych", experiments are conducted to see how people react to visual cues. Take some red wine, pour some into two bottles and put a different wine label on each one. Each person is asked to talk about the qualities of the wine they taste from each bottle. Even though the wine in each bottle is the same, people think it actually tastes different. All this based on the appearance of a wine label.

In an experiment conducted by Canon Australia, 6 photographers were asked to independently shoot portraits of one man named Michael. The experiment clearly demonstrates how differently people treat a situation when presented with different information. Before the shoot, each photographer was spoken to in private and told a different story about their subject.

"The photographers were told that Michael was: a self-made millionaire, someone who has saved a life, an ex-inmate, a commercial fisherman, a self-proclaimed psychic, and a recovering alcoholic. Michael, an actor, did his best to take on the personality of each character."

"A photograph is shaped more by the person behind the camera
than what's in front of it." - Canon


You have complete control over how consumers perceive you. You just need to tell them who you are and what you are about through everything you do and you will see that consumers will perceive you exactly how you wanted to be perceived.

Are you telling your customers how you want to be perceived?

Morty Silber, CEO

Mad Strategies Inc.
a Wizard of Ads Partner