Stop focusing on the mustard.
Change your customer’s perspective
You are at the perfect spot in the park. The sun is shining, birds are singing, and your children are having a wonderful time. As you unpack the basket lunch you realize that you forgot to bring the mustard. Is your picnic ruined or do you choose to eat lunch and enjoy the day regardless?
There is an ancient Jewish teaching “The wealthy man is one who appreciates what he has.”
I see it every day. People choose to focus on what they are missing rather than on what they already have. It’s all a matter of choice and perception. You choose how you feel and that determines your reaction.
The same can be said of business owners who modify a perfectly good product to increase the number of sales. They could be just as successful focusing on changing the consumer’s perception of the product itself.
In 2008, Shreddies, a well-known breakfast cereal, launched a new advertising campaign that would go viral. Even though the product hadn’t changed, Shreddies was successful at increasing their product’s perceived value through humor. Here is the commercial that started it all.
Real-life market research revealed that some actually preferred the taste of Diamond Shreddies over the regular square Shreddies. In this short video, Rory Sutherland explains how advertising adds value by changing our perception.
“We need to spend more time appreciating what already exists and less time agonizing over what else we can do.” – Rory Sutherland, TED Speaker.
How can you reintroduce your product to make it new again?
Morty Silber, CEO
Mad Strategies Inc.
a Wizard of Ads Partner