Likeability: the company differentiator.

Doing good is good business.

With so many companies competing for the same product market, it’s becoming more difficult to get noticed. So how do you stand out? One easy way is to increase your Likeability. People are more likely to do business with companies they like.

"The customer experience is the next competitive battleground"
- Jerry Gregoire, CIO of Dell computers.

In order to become one of the most likeable companies, you can begin by doing one simple thing. Ensure that at least one customer feels special each day. Wow one customer at a time and you’ll notice your competition fade away. Do good for your customers and they will return the favor by becoming a familiar face.

Likeable people make a company likeable. Here are a few things you and your employees can do to increase your company’s likeability factor:

  • Surprise and delight your customers with an unexpected gesture of appreciation that does not require a purchase. Be truly selfless. Let them know you are grateful for their business.
  • Keep a positive mental attitude and use positive body language. Being enthusiastic, smiling and making eye contact can make all the difference in a conversation and leave a strong first impression. People usually reflect what they are feeling from the person they are talking to. Be the smile that brightens your customer’s day.
  • Be friendly and genuine. When people get to know you
  • Be consistent in the way you treat people. When it comes to service, people like consistency. If they received service with enthusiasm yesterday, they will expect the same enthusiasm today.
  • Be responsive and adaptable to the needs of your customers. Be empathetic and try to see the world through their eyes.
  • Put away your phone and really listen to your customers. Focus on the conversation.
  • Greet people by name. People love to know they are remembered.
  • Learn from your failures, don’t dwell on them.
  • Treat your customers as you would expect to be treated – with kindness and professionalism.
  • And lastly, be patient. Everything worth fighting for takes time.

Do you consider your company to be likeable? What have you done today to make your customers feel special?

Morty Silber, CEO

Mad Strategies Inc.
a Wizard of Ads Partner