Complacency - The Silent Business Killer
"Success is a lousy teacher. It seduces smart people into thinking they can't lose," - Bill Gates
Success can be detrimental to those who take comfort in the initial high of their thriving business. They become comfortable and content in the everyday routine and in the way they do things. They assume that since things are going well, nothing needs to change. They have a “If it ain’t broke, don’t fix it” mentality.
"More people are ruined by victory, I imagine, than by defeat." - First lady Eleanor Roosevelt
Those organizations who become afflicted by the complacency bug tend to not push beyond the daily grind; they resist change and gradually kill any possible growth.
"I often think we should have a director of corporate insecurity because complacency is the Achilles heel of most companies," said Sir John Bond, former chairman of HSBC Holdings.
Here’s what you can do to ensure you stay on the road to success.
- Look for new opportunities or hazards, no matter how big or small.
- Solicit new ideas. Look for new and creative ways of doing things.
- Keep a healthy level of paranoia. There is always someone trying to figure out a better way to do what you do. Stay on top of trends and be original.
- Know your competition. Do a shoulder check once in a while to see who’s coming up behind you.
- Be proud of what you do but never be satisfied. Challenge yourself to do better
- Step back to admire your work on the ladder to success.
- Let complacency hang around for too long.
Have you been Complacent lately?
Morty Silber, CEO
Mad Strategies Inc.
a Wizard of Ads Partner