The WRITE way to advertise.
There’s a lot of convincing evidence suggesting that online videos should be a major focus of your businesses’ marketing strategy. Millions of people watch online videos every day and many of them are looking to videos to help them a make a purchase decision. In the end, it is clear that businesses that promote their product through videos sell more product than those who promote without one; but making videos can also be quite costly.
On a limited marketing budget, you may not be able to create a video campaign. But, on the other hand, you may not need to create videos if you choose your words just right.
If done correctly, words can be just as valuable as videos. With the right message, you will capture your reader’s attention. The right words are the most important thing. Using a group of short impactful messages, i.e. brandable chunks, you can implant a memory just as effectively as video. If the brandable chunk is strong, it will capture the mind.
Summarize your business in terms of short bursts of information. Stay to the point; don’t ramble. Make them memorable and mention what differentiates you from your competitors. Sprinkle them in key places in your campaign. You’ll be giving your readers concise and memorable chunks of information they will recall when their need for your product or service arises.
Do you have budget for a video campaign or would you like to spend a bit less and still make an impact?
Morty Silber, CEO
Mad Strategies Inc.
a Wizard of Ads Partner