A lesson in risk reversal and business strategy.
"Ah, but a man’s reach should exceed his grasp Or what’s a heaven for?" - Robert Browning, in the poem Andrea Del Sarto
Many business owners say they are committed to reaching their goals but baby step out of fear when faced with risk. The problem is testing your ideas on a small scale won’t give you the results you can get from doing things correctly. So you need to fully commit to what you’re doing or you’ll fail by virtue of not doing it correctly.
The trick is taking a risk but first understanding what others have done in other industries to make what you are about to do successful.
Let's take a look at a piece of history...
Cars in 1908 sold for about $2,500 apiece. Nearly 2,000 entrepreneurs became car makers between 1886 and 1908 and each of them began with the question, “How can I build a stronger, faster, more desirable car?” But none of them could build and sell a car for less than $2,500. Consequently, cars sold in small numbers and only to the very rich.
But Henry Ford wasn’t product-focused, he was customer-focused. Henry asked, “At what price could I sell a whole lot of cars?” Henry decided that a lot of people would be willing to pay $849.
Henry didn’t really invent anything at all except use the concepts he learnt from watching Swift & Company's slaughterhouse in Chicago’s dis-assembly line. He watched as carcases were hung, cut and packed. “Instead of a rail overhead, I’ll have a conveyor belt underneath. Instead of taking off a piece, my workers will add a piece. Instead of ending with a skeleton, we’ll begin with a skeleton.”
And just like that he made cars affordable for the masses.
By 1920 one of every two cars on earth was a Ford Model T.
Big companies get big for a reason: They recognize huge opportunities and take action while everyone else is scratching their heads waiting to see what happens.
It's time you start viewing your goals as a future reality. Take responsibility. Commit.
Are you actively pursuing your goals or are you just hoping you magically get there?
Morty Silber, CEO
Mad Strategies Inc.
a Wizard of Ads Partner