The Human Touch

Tractor driving down a snow covered road

The power of a friendly face.

My Creative Director, Christin, recently moved into a new home west of Montreal. She began receiving flyers from snow removal companies that serviced her area. Knowing she would have choose between them she wanted to do some research first to see if she could find any information or reviews that would lead her to choose one over the other, and she didn't want to make the decision based purely on their advertising. 

"I didn't want to base my decision on how much the snow removal company spent on their advertising. Although quality advertising is a good sign, I didn't want to judge them that way. I wanted social proof that they were trustworthy and would, at a minimum, clear my driveway before I had to leave for work. That was first priority.

But to my surprise and just in time, a lovely gentleman named Charles from Como Snow Removal presented himself at my door just last week.  I asked him my questions. With a smile on his face and exuding company pride, he assured me that not only was my driveway going to be clear of snow before I woke up each morning but that they would be by every couple hours, day or night, should there be a snow storm. I could feel his passion and commitment to his work. After chatting with him a bit more, I shook his hand, thanked him for coming to see us and said goodbye. Quote in hand, all I could think was: What a nice guy!

A few days passed and I still hadn't hired a snow removal company. I sat down at my computer to see if the other companies could win me over or set the bar higher than Como already had. However, the other snow removal companies really didn't have much web presence. Some had a website but Como was the only one that was active on social media. During the snowy season, they communicate with their clients on a regular basis, keep them informed of the weather and snow clearing schedule. They regularly thank their customers, often posting pictures of their hard-working staff and occasionally add in some humour. Here's a sample.

I respect a snow removal company that makes an effort to be more than "just another snow removal company". Como Snow Removing is always hard at work, participating in community activities and events, sharing their gratitude and making sure they remain the snow removal company you'll hire over and over again.

At this point, I don't need to get another quote. I'm convinced that Como is the company I want to hire even if it means paying a few bucks more.
"

It all began with a simple hello. Never underestimate the power of the human touch.

When was the last time you reached out to your customers?

Morty Silber, CEO

Mad Strategies Inc.
a Wizard of Ads Partner