Advertising beyond the product.
The holiday season is a time of heightened emotions. Our focus turns from work and daily routine to reconnecting with family, friends, celebrations and thinking about those we miss. It is a time filled with mixed emotions, highs and lows.
In this holiday ad, Amazon captures our emotion by showing two men, who are the clearly the best of friends, getting together to have a cup of tea and catch up. We get the sense that they have a strong bond and are dear old friends. And although they have different religious backgrounds, they respect each other as individuals.
Here is the touching ad:
There have been some reports that this ad was created in response to the recent US election. Either way, it is clear that Amazon believes in people as individuals, encouraging selflessness and thinking of others, regardless of their cultural or religious backgrounds. This is truly marketing beyond the product.
Here is what Jeff Bezos, Amazon's CEO, had to say about the ad:
It's been a pleasure spending time with you each week.
Happy holidays. See you in 2017.
Morty Silber, CEO
Mad Strategies Inc.
a Wizard of Ads Partner