You are not Alone

a girl goes on a post holding a fellow on a hand

Those 4 words are the most opened e-mail sub­ject line most peo­ple have ever tested: “You are not alone.”

And while that’s a nice Cliff Claven-esque CRO tip to throw out, it’s asking WHY that’s such a powerful sub­ject line that’ll get you somewhere.

Here’s why:

Or if that’s not quite explicit enough, per­haps this will be:

Because if your ads aren’t doing any of those things, they’re prob­a­bly not doing much of any­thing else, either.

This article was written by my brilliant partner, Jeff Sexton.

Morty Silber, CEO

Mad Strategies Inc.
a Wizard of Ads Partner