Purpose, practices and performance.
GameChangers 500, aka GC500, ranks the world’s top For-Benefit organizations. It's like the Fortune 500 list only instead of listing companies in order of revenue, they list them according to the number of badges a company has been awarded throughout the year. It is entirely merit based. The more badges your company earns, the more of a GameChanger you are considered to be.
So why am I talking to you about this? Simple. Companies that put purpose and bettering the world along side profit are usually more successful that those who focus on profit alone.
These badges... for GC500 they are points system that measure an organization's use of best practices as a force of good in the world. For me, they are a list of must-have best-practices, a cheat-sheet, a company checklist, a guide to success. What a gem of a list!
A company without a purpose is simply managing people and resources, while companies with a purpose motivate people and resources, and drive the business. Purpose helps create a company culture, attract like-minded employees and give them something to be proud of and stand for. Purpose fosters authenticity, transparency and shared value.
These badges make you look at the WHY (purpose), the WHAT (practices) and HOW (performance) of your business in a way that is all encompassing and ensures you are having the maximum impact on the world inside and outside "the office".
So instead of growing your business from the ground up, it may be time to take a look at these badges and start leading your company "from the purpose up".
Morty Silber, CEO
Mad Strategies Inc.
a Wizard of Ads Partner