Jeff Sexton

Jeff Sexton.jpg

Animate your Advertising.

The Keebler Elves, The Jolly Green Giant, the Pillsbury Doughboy, and Tony the Tiger — these are the characters people think of when I mention “Animate Your Advertising.”  And to be honest, they are not bad examples, just misleading. 

The Marlboro Man, Columbia Sportswear’s Tough Mother, the “Where’s the Beef” lady for Wendy’s, and especially the “Time to Make the Donuts” shop owner for Dunkin Donuts are also great examples of using animation principles to make your advertising message stickier and more effective, even though the characters are live action, rather than cartoons.

The animation principles referenced here are the ones developed by Disney Animators during the golden age of Disney. The ones that allowed them to get grown adults to cry over Snow White and the Seven Dwarfs. The ones that allowed Walt Disney to build a business empire on the backs of his unforgettable characters and movies.  And the ones that can build a business empire for you as well.

Jeff Sexton has been studying the application of animation principles to advertising for the last 5 years and has achieved phenomenal success for his clients while testing his theories. His presentation will give you the first fruits of his study and testing.


Register for this seminar. You'll be happy you did.