Did you just shush me?

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There are many times throughout an event where silence from the audience is required. Important instructions are about to be given, a presentation or movie montage is about to start, a speech is about to begin – or worse, is in progress.

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Despite the expectation that people will automatically be respectful and quiet when it seems so apparent that they should be, it happens that they continue to be a distraction that must be muffled for the enjoyment of everyone involved. Regardless, the stark reality is, justified or otherwise, no one likes to be shushed.

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But what if there was a gentler, better way to deliver the (albeit) difficult message of “please, shut up”? There is – it’s being tactful in the communication delivery.

We created the above 2 screen video to delicately do just that. We played it at a recent Chai Lifeline Canada event. There was a countdown to provide the warning and then comedy to deliver the message: It’s almost time for the presentation to commence. Please find your seats, turn off your phones and be quiet.  

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Grown ups want to be treated like grown ups. Ensuring that people are quiet when they should be, or getting them to line up in a specific format is just a matter of instruction. But the delivery of the command is just as important as receiving their cooperation. As with most directives, conveying a request creatively, politely, and with elegance garners greater enthusiasm and compliance. After all, events are supposed to be enjoyable for everyone, even those that need a little refresher on manners.

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* All images are from our production. Photo credit to Dominic Fuizzotto

Morty Silber, CEO

Mad Strategies Inc.
a Wizard of Ads Partner