My promise to you this year
...but first you need to promise me something.
This year is your year. Nothing is going to stand in your way. I’m here to help. I want to arm you with the necessary tools to make sure you grow your business beyond your wildest imagination. I promise to do that for you if you promise me something. Here’s the something…
Stop allowing your friends' reactions to drive your advertising.
The goal of advertising is to create clear awareness of your company and its unique selling proposition. Unfortunately, most advertisers evaluate their ads by the comments they hear from the people around them. When we mistake mere response for results, we create attention getting ads that say absolutely nothing.
It’s time to switch your slick, clever, funny and creative ads for informative, believable, memorable and persuasive ones.
Contests on social media may build your following but it won’t necessarily increase your sales. This year promise me you will spend more time thinking about what you could say to your customers that would move them to buy from you. Do you have a unique way of doing things? Are the people involved in your company talented or interesting? How do you better the lives of others?
In other word, think about why a customer should care about you.
If you promise to think this way then I promise to give you strategies that, if implemented correctly, will grow your business like you never imagined.
Morty Silber, CEO
Mad Strategies Inc.
a Wizard of Ads Partner